One Simple Plan. No Hidden Fees.

Everything you need to make every call a booked appointment — with unlimited minutes and full dashboard access.

CALLA AI PLAN
$199/month
  • AI call answering (inbound-only)
  • Booking & FAQ handling
  • Unlimited minutes — no overage fees
  • Call transcription + summary of calls
  • No setup or activation fees
  • Cancel anytime
Flat $199 per month. Nothing else — ever.
Cost Comparison

Price vs. Payroll: Why Calla Wins

Hiring one front-desk employee can cost over $53,000/year. Calla delivers 24/7 coverage for about 5% of that — without recruiting, PTO, or missed calls.

One Front Desk Hire (Typical U.S.)

  • Median receptionist wage: $17.90/hr → ~$37,200/yr (40 hrs/wk). Source: Bureau of Labor Statistics
  • Real employer cost (wages + benefits): benefits ≈ 29.7% of comp → about $53,000/yr fully loaded. Source: BLS
  • Hiring cost per replacement: ~$4,700 (ads, screening, onboarding). Source: SHRM
  • Coverage: ~40 hrs/week + vacations, sick days, after-hours missed calls.

Calla AI (Always On)

  • $199/mo flat → $2,388/yr for 24/7 answering, booking, recordings, and transcripts.
  • No setup or activation fees.
  • No recruiting, no PTO, no sick days, no overtime.
  • Scales on demand during surges, nights, weekends, and holidays — no extra staff needed.
  • Bottom line: About 5% of one fully-loaded salary with round-the-clock coverage.

Front Desk (1 FTE)

~$53,000/yr
~$37,200 wages + ~29.7% benefits
Source: BLS

Recruit/Replace

+$4,700 per hire
Advertising, screening, onboarding
Source: SHRM

Calla AI

$2,388/yr
$199/mo • 24/7 coverage
If just one additional new patient per quarter stays with your practice, Calla more than pays for itself. Practice benchmarks: Dental Economics
Start for $199/mo

See How Much You’ll Save

Hiring one full-time receptionist costs about $53k/year fully loaded. Calla delivers 24/7 coverage, booking, and transcripts for just $2,388/year.

Traditional Payroll

~$53,000 /year cost

Hiring one fully-loaded front-desk FTE with wages + benefits can run over $53,000/year — not including recruiting, PTO, or turnover costs.

Source: Bureau of Labor Statistics (median wage + benefits).

Calla AI Savings

$2,388 /year flat

24/7 answering, booking, and transcripts for a fraction of the cost — just $199/mo. No hiring, PTO, or overtime headaches.

About 5% of a single salary. Cancel anytime.

Setup & Onboarding

$199/month. Zero setup fee. We configure Calla to your practice and launch fast — no hidden costs, no contracts.

How onboarding works (fast)

We tailor Calla to your workflows and brand, then go live. Typical timeline: same day to 3 business days.

  • Call flow mapping: new vs. existing patients, emergencies, after-hours rules, and transfers.
  • Scripts & tone: greeting, triage, booking, cancellations, voicemail fallback—written in your voice.
  • FAQs & policies: procedures, pricing ranges, financing, hours, directions, prep/aftercare.
  • Voice & pronunciation: names and brand terms tuned (e.g., “No-B-S D-D-S”).
  • Integrations: calendar/PMS/CRM connection, tags, and clear call logs for your team.
  • Test & refine: trial calls and quick iterations until it feels like your best front desk.
What if I want more later?
  • Add FAQs anytime (we’ll keep training the assistant).
  • Expand flows for promotions, new locations, or specialty lines.
  • All covered in your $199/mo — no change orders or surprise fees.

What’s included for $199/mo

  • Discovery session and call-flow design.
  • Custom scripts + FAQ programming.
  • Voice selection & pronunciation tuning.
  • Calendar/PMS/CRM connection & call-log visibility.
  • Test calls, launch support, and post-launch tweaks.
  • Ongoing updates as your practice evolves.

No setup fees. No activation fees. One flat price: $199/month. Cancel anytime.