Check Out Our Pricing

Discover Our Competitive Pricing Options

Experience complete price transparency, so you’re always aware of your costs.

STARTER PACKAGE

$249/m

HIPAA-compliant, always-on call answering
Booking + FAQ answering included
200 minutes included, then $0.20/min

No contracts – cancel anytime

Price vs. Payroll: Why Calla Wins

Hiring one front-desk employee can cost over $53,000/year. Calla delivers 24/7 coverage for less than 6% of that—without recruiting, PTO, or missed calls.

One Front Desk Hire (Typical U.S.)

Median receptionist wage: $17.90/hr → ~$37,200/yr (40 hrs/wk). Source: Bureau of Labor Statistics
Real employer cost (wages + benefits): benefits average ~29.7% of total comp → about $53,000/yr fully-loaded. Source: Bureau of Labor Statistics
Hiring cost per replacement: ~$4,700 (ads, screening, onboarding, HR time). Source: SHRM
Coverage: ~40 hrs/week, plus vacations, sick days, breaks, and after-hours missed calls.

Calla AI (Always On)

Starts at $249/mo → $2,988/yr for 24/7 answering, booking, recordings, and transcripts.
No recruiting, no PTO, no sick days, no overtime.
Scales on demand during surges, nights, weekends, and holidays—no extra staff needed.
Bottom line: Less than 6% of one fully-loaded salary with round-the-clock coverage.

Front Desk (1 FTE)

~$53,000/yr

~$37,200 wages + ~29.7% benefits

Source: Bureau of Labor Statistics

Recruit/Replace

+$4,700 per hire

Advertising, screening, onboarding

Source: SHRM

Calla AI

$2,988/yr

$249/mo • 24/7 coverage

      If just one additional new patient per quarter stays with your practice, Calla more than pays for itself.
      Practice benchmarks: Dental Economics
    

See Plans & ROI

See How Much You’ll Save

Hiring one full-time receptionist costs ~$53k per year fully loaded. Calla delivers 24/7 coverage, booking, and transcripts for under $3k.

Price vs. Payroll

$50,000+ /year saved

Compared to hiring one fully-loaded front-desk FTE (~$53k/yr incl. benefits). Calla starts at $249/mo — just $2,988/yr.

Based on BLS median wage + benefits vs. Calla Starter plan. Actual savings depend on staffing model.

Cost Clarity

Under 6% of one salary

Round-the-clock answering, booking, recordings and transcripts for less than six percent of a single fully-loaded front-desk salary — with no recruiting, PTO, or overtime.

$2,988/yr Calla vs. ~$53,000/yr fully-loaded FTE.

Setup & Onboarding

Every practice is different. Your setup fee reflects the time it takes to tailor Calla to your workflows and patient experience.

What drives setup cost?

Setup isn’t one-size-fits-all. We build a custom call flow for your practice and program the AI with your policies, tone, and instructions. The main factors are:

Conversation complexity: how many call paths, transfers, and booking scenarios we set up (e.g., new patient vs. existing, emergencies, after-hours logic).
Scripts & workflows: the number of scripts we create (greeting, triage, booking, cancellations, voicemail fallback) and how detailed each one is.
FAQs & knowledge base: how many Q&As you want the AI to handle confidently (procedures, policies, financing, office hours, directions, prep/aftercare).
Voice & persona customization: voice selection, pronunciation tuning (e.g., “No-B-S D-D-S”), name, and brand language adjustments.
Integrations & data mapping: connecting calendars, PMS/CRM fields, tags, and ensuring call logs display clearly for your staff.
Testing & refinement: trial calls, edge-case handling, and iterations until it feels like your best front desk on its best day.

Examples of scope (click to expand)

Lean setup: A handful of FAQs and just the core scripts (greeting, booking, voicemail fallback).
Standard setup: A moderate FAQ list (common patient questions) plus several scripts for different situations (booking, cancellations, reminders).
Advanced setup: A large FAQ library covering many scenarios, plus a wide set of custom scripts to handle detailed patient flows and preferences.

What your setup includes

Discovery session to map your call flows and success criteria.
Script writing and FAQ programming tailored to your policies.
Voice selection + pronunciation tuning for names and brand terms.
Calendar/PMS/CRM connection and call-log visibility for staff.
Test calls, refinement passes, and launch support.
Post-launch adjustments based on real conversations.

Bottom line: the more items we customize (scripts, FAQs, flows, integrations), the more hours it takes — and that’s what primarily determines the setup fee.

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