No activation or setup fee • 15-day free trial
Simple Pricing

Choose the plan that protects your revenue

Both plans include a friendly, human-sounding AI receptionist with 24/7 coverage and seamless scheduling. No activation or setup fees.

CALLA AI CORE
$199 /month
Billed month-to-month. Cancel anytime.
  • Handles otherwise missed calls during and after hours
  • Replaces voicemail with a live AI response
  • Texting built-in — send confirmations, directions, or your office address automatically
  • Books appointments directly into your calendar
  • AI call summaries for quick review
  • Call Recording and Live Transfer
  • Unlimited minutes
  • Cancel anytime
  • No activation or setup fees
Get Core
CALLA AI PREMIUM
$249 /month
Billed month-to-month. Cancel anytime.
  • Everything in Calla AI Core
  • Omni-channel AI receptionist across SMS, website chat, Instagram, Facebook, and WhatsApp — handles everyday conversations automatically and enables instant human takeover when precision matters
  • Integrates into your PMS (e.g., EagleSoft, Dentrix, OpenDental)
Get Premium
Cost Comparison

Price vs. Payroll — why practices choose Calla AI

One full-time front desk can exceed $53,000/year fully loaded. Calla AI provides 24/7 answering, qualification, and direct booking into your PMS for $2,388/yr. $0 activation — no setup fee.

Traditional Payroll

~$53,000/yr cost

Fully loaded receptionist (wages + benefits) — before recruiting, PTO, or turnover.

Calla AI

$2,388/yr flat price

24/7 answering, qualification, books directly into your PMS, recordings & AI summaries — just $199/mo. ≈ ~2% of a fully loaded salary.

One front-desk hire (typical U.S.)

  • Median wage: ~$37,200/yr (40 hrs/wk). Source: BLS
  • Benefits load: ~29.7% → ~$53k/yr fully loaded. Source: BLS
  • Recruit/replace: ~$4,700 per hire. Source: SHRM
  • Coverage: ~40 hrs/wk, vacations, sick days, breaks, missed after-hours calls.

Calla AI (always on)

  • Flat price: $199/mo → $2,388/yr.
  • $0 activation; cancel anytime.
  • Books straight into your PMS (Dentrix, OpenDental, Eaglesoft, etc.).
  • Scales on demand for simultaneous callers, nights, weekends, holidays.
~$53,000/yr

Front desk (wages + benefits)

+$4,700

Recruit/replace cost per hire

$2,388/yr

Calla AI — 24/7 coverage

Start for $199/mo

Onboarding: What to Expect

We handle everything — from mapping your call flow to customizing your voice and FAQs — so Calla AI sounds like your best front desk from day one.

Fast start, real results

We plug Calla AI into your workflows and brand so you sound polished from day one. Most offices go live the same day.

  • Call flow mapping: new vs. existing patients, emergencies, after-hours rules, transfers.
  • Scripts & tone: greeting, triage, booking, cancellations, voicemail fallback — in your voice.
  • FAQs & policies: procedures, pricing ranges, financing, hours, directions, prep/aftercare.
  • Voice & pronunciation: names and brand terms tuned (e.g., “No-B-S D-D-S”).
  • Setting up your Calla AI Portal login: so your team can view and manage AI call transcripts, summaries, and appointments in one place.
  • Test & refine: quick trial calls and tweaks until it feels like your best front desk.
Grow when you’re ready
  • Add more FAQs or flows anytime.
  • Spin up additional lines for promos or new locations in minutes.
  • Keep your cost predictable — most offices stay covered at $99/mo per line.

Everything included at $99/mo

  • Discovery session & call-flow design
  • Custom scripts + FAQ programming
  • Voice selection & pronunciation tuning
  • Test calls, go-live support, and post-launch polish
  • Ongoing updates as your practice evolves

Swap missed calls for booked visits — for about the price of a single whitening each month.